Luz A. Herrera

Luz A. Herrera is a leader in digital transformation and automation at Integratel Peru, where over 15 years, she has helped businesses move from manual, repetitive tasks to smarter, AI-driven processes and improved customer experiences.

Luz is the LATAM Chapter President, a founding member of TIAC, and has held key roles in software development, system migration, and automation strategy throughout her career. A sought-after international speaker, Luz shares insights on AI in business, human-centered innovation, and the future of automation. She is also a strong advocate for diversity in tech, working to support more women in leadership roles within AI and automation.