Luz A. Herrera

Luz A. Herrera is an Innovation Lead at Integratel Peru, with over 15 years of experience in digital transformation, automation, and technology. She helps businesses move from manual, repetitive processes to smarter, AI driven solutions that improve efficiency and customer experiences.

Luz is the LATAM Chapter President and a founding member of TIAC. Throughout her career, she has held key roles in software development, system migration, and automation strategy. A sought after international speaker, Luz shares insights on AI in business, human centered innovation, and the future of automation. She is also a strong advocate for diversity in tech, supporting more women in leadership roles within AI and automation.